This is My Story

JC Pohl is an award-winning producer, nationally recognized speaker, and certified counselor who has reached over 12 million people in 8,000+ schools. He has produced groundbreaking programs such as TEEN TRUTH and RISING UP, and award-winning content for companies such as Warner Brothers, ESPN, and Disney. He has also provided innovative educational content for The American Film Institute and Human Relations Media.

For JC, it all started with one simple belief: stories have the power to change lives. Early in his career, he witnessed how honest storytelling could break down barriers and bring students together. That insight became the foundation for TEEN TRUTH—a movement that gives students a platform to share their experiences, build empathy, and strengthen their school culture from the inside out.

What began as a small student film project has grown into a global initiative that’s reshaped thousands of schools. JC’s work with TEEN TRUTH has taken him around the world, inspiring students, educators, and parents to tell hard truths and be the difference. Along the way, he has been featured on USA Today, Yahoo! Sports, and numerous national news and radio programs—but his greatest impact has always been in the heartfelt conversations that happen in school gyms and auditoriums.

To expand that mission, JC created RISING UP, a social-emotional learning program designed to help students build resilience in the face of adversity. Since its launch, RISING UP has been used by school counselors, community programs, and the Texas Department of State Health Services, empowering young people to overcome challenges and thrive.

As a Licensed Marriage and Family Therapist in Texas, JC continues to serve individuals and families through his private practice and Austin Divorce Recovery. He is also the author of several books, including Building School Culture From the Inside Out, Building Resilient Students From the Inside Out, RISING ABOVE: A Story of Positive School Conflict Resolution, and his newest release, The TEEN TRUTH Playbook: 20 Years, 20 Ideas to Change School Culture.

JC holds a Master’s in Professional Counseling from Texas State University and a Bachelor’s in Business and Marketing from Santa Clara University. Active in the Austin community, he has served on the board of the Austin Association for Marriage and Family Therapy.

At his core, JC believes that real change begins with honesty, empathy, and courage.

His mission is simple:

To help people tell their truth, rise above their challenges, and build stronger communities.

Connect with JC at www.jcpohl.com or on Facebook and LinkedIn to learn more about his mission and work.